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Based in Budapest, work worldwide

STRATEGIC MARKETING AGENCY

EU Market Entry.
Go-to-market strategy.
Brand Development.
Our agency specializes in marketing strategies for entering the market and growing businesses. We find a niche, set up positioning, and develop brand communication.
Startups and new projects
For Whom:
Approach
Services we provide:
Why CosmopoliteBrands:
We specialize in launching new projects.

We brought robotics, IT, tourism, industrial B2B, FMCG, and online-service projects to European and worldwide markets.

We communicate with Hungarian accelerators and participate in pitches with investors, so we have the latest startup trends at our fingertips.
To focus on analysing product-market fit and creating a strong competitive advantage - the new product must be noticeable.

To give special attention to building communication with innovators and early-adopters. This method ensures warm welcomes from new customers and further adoption of the marketed product.

To consider a limited budget for a younger project and choose promotion channels creatively.
Market analysis and product-market fit
Positioning and competitive strategy
Brand identity
Brand communication
Market entry point and promotion strategy
GO-TO-MARKET STRATEGY
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Services we provide:
Our agency is based in Budapest, one of the fastest-growing European cities between The West and Eastern Europe. From our home base, we work with all EU countries where we have partners or representatives.

We are already familiar with many European markets from experience, while we promptly immerse ourselves in other countries' specifics.

For 4 years, we have helped projects enter the European market.
Make a comprehensive market analysis to evaluate project feasibility.

To adapt the product's positioning to the expectations of local customers and choose promotion channels that work in a specific country.
Market research and demand evaluation
Sales and Distribution Model
Positioning development or adapting an existing position
Assortment and pricing strategy
Advertising strategy and selection of promotion channels
6-12 months of support for launching in the EU market
EU Market Entry
For whom:
Companies planning EU market entry
Approach
Why CosmopoliteBrands:
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Services we provide:
We work on not only the appearance of the company but also the core of the entire business — from the product and service to communication.

We use TRIZ - the theory of inventive problem solving - to solve complex, controversial issues. So, our marketing strategies make a significant difference in the business.
For companies in the development stage, we craft brand strategies that support business goals, like increase awareness, get bigger market share, get new client's segment, etc.

For companies in a stage of change, we rebrand or revise the entire marketing strategy.
Brand audit
Building positioning / repositioning / rebranding
Communication and brand identity
Advertising strategy
Customer Journey
Loyalty programs
Brand Development and Rebranding
Approach
Why CosmopoliteBrands:
Companies in the early stages of growth and expansion, or strategical changes
For Whom:
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We use a special TRIZ technology to create outstanding marketing solutions.
TRIZ helps "invent" new ideas for solving complex technical, industrial, and business problems.
TRIZ is a "theory of inventive problem solving"
invented by the Soviet inventor Genrikh Altshuller in 1956.
Business development is sometimes hindered by contradictions caused by budgetary, logistical, communication, intercultural, or psychological constraints.

TRIZ allows a business to resolve contradictions and generate new ideas with the help of unique tricks and techniques.

The advantage of TRIZ is that it does not seek a compromise but constructs an Ideal Final Result (IFR). Therefore, companies using TRIZ will always be one step ahead of their competitors.
What is TRIZ?
TRIZ is used by Samsung, General Electric, Siemens, Boeing, Rolls-Royce, and Mars
"Samsung is probably the best-known example of a company that has invested substantially in TRIZ...and 'in 2003, TRIZ led to 50 new patents for Samsung and in 2004 one project alone, a DVD pick-up innovation, saved Samsung over $100 million. TRIZ is now an obligatory skill set if you want to advance within Samsung"
(Shaughnessy, 2013)
TRIZ is an ideal tool for companies that need a breakthrough. Examples are entering completely new customer segments or radically changing a brand's reputation in the market.
TRIZ also provides non-standard solutions when introducing a new product to the market, especially when overcoming psychological resistance to something new.
How we develop marketing strategies using TRIZ
A deep dive into the client's business industry, drivers, and goals.
A TRIZ session is when we select the necessary techniques, determine the Ideal Final Result, and the path to that result.
Present found-solutions to the client and assist in selecting the best options. Then we create a company's marketing strategy on an individual basis.
Process
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Examples of real tasks from our practice:
Define positioning for a new product in the presence of strong competitors
Develop corporate marketing ideas that employees will enthusiastically pick up
Define an assortment strategy if the company "drowned" in an overgrown assortment
Create an idea of an effective loyalty program for VIPs in B2B sector
Generate ideas for company rebranding
Choose the best country in Europe to start a business
Our job is to help clients build brand value and exceed customer expectations. We conduct a 360° business, product, and market analysis. Next, we create a comprehensive brand development strategy or focus on whichever area requires urgent development.

Our agency has a flexible structure, giving our clients a tailored approach to each project. We connect our network of experienced marketers from different countries and industries to specific projects to leverage the most appropriate expertise.

We carry out projects of different sizes with the same efficiency and enthusiasm.

We know how to work with different budgets, generate outstanding ideas, "ground" them, and prepare them for implementation.
About us
OUR SPECIALIZATION — BUILDING A STRONG BRAND FOR BUSINESS GROWTH
70+
brand-strategies
12
industries, including IT, FMCG, services, В2В
8
Europe and CIS countries
advantages of working with us
Business Approach
We look at business tasks through the eyes of the client. When forming a strategy, we take into account the company's resources and internal business processes.
Flexibility and Cost Efficiency
Our permanent, core team consists of four marketers. Our partner base includes 12 worldwide, strong marketers ready to join the project at an hourly rate.
You get concentrated expertise without overpaying the costs of a large agency.
Creative Thinking Techniques
We use the Theory of Inventive Problem Solving (TRIZ) to generate non-standard ideas for our clients, which builds strong and sustainable competitiveness.
Our permanent, core team consists of four marketers. Our partner base includes 12 worldwide, strong marketers ready to join the project at an hourly rate.

You get concentrated expertise without overpaying the costs of a large agency.
We use the Theory of Inventive Problem Solving (TRIZ) and lateral thinking techniques to generate non-standard ideas for our clients, which builds strong and sustainable competitiveness.
Flexibility and Cost Efficiency
Business Approach
Creative Thinking Techniques
We look at business tasks through the eyes of the client. When forming a strategy, we take into account the company's resources and internal business processes.
We look at business tasks through the eyes of the client. When forming a strategy, we take into account the company's resources and internal business processes.
Practising marketer, consultant.

14 years of experience in marketing and sales: Sun Microsystems, Lactalis, Metro Cash & Carry, PwC.
Founder and Managing Director
Alexandra Böhne
SELECTED PROJECTS
Marketing strategy and plan for launching a Korean brand on the Hungarian market in an online store format.

The company has been successfully selling in Hungary since 2019.
Marketing strategy and plan for launching in Hungary. The platform has been successfully developing since 2019 and is one of the top three market leaders.
Consulting on building a marketing strategy, positioning, and communication. The service has been successfully growing since 2019. They have a reputation for the most stylish and premium gastronomic events in the country.
Go-to-market strategy, PR management and digital communication at launch. The brand gained worldwide fame in its first month of launch.

Published in the world's top publications (Forbes, The Economist, Times, The Guardian, The Telegraph) with zero PR costs. 22,000 views on YouTube.
Application for seeking one-time work professionals
QJob, Hungary
Korean Natural Skincare brand
Hayejin, Hungary
Gastro-Tours in Hungary
World's first Robotic Kitchen, ultra-luxury segment.
REVIEWS
LEAVE AN INQUIRY FOR A FREE CALL
We will send you an email within 1 working day to align time to call.

Or write to us directly:
hello@cosmopolite-brands.eu, Telegram
Name *
E-mail *
How can we help you?
We will send you an email within 1 working day to align time to call.

Or write to us directly:
hello@cosmopolite-brands.eu, Telegram
LEAVE An inquiry FOR A FREE CALL
Name *
E-mail *
How can we help you?
© 2018-2022. CosmopoliteBrands.
Alexandra Böhne.
Budapest, Hungary
1027, Kapas utca 26-44C